Featured Work
A regional mobile network operator set out to establish a dedicated digital experience platform that could be offered to traditional MVNOs, enabling faster market adoption, reduced implementation complexity, and a scalable foundation for customer growth and engagement.
The strategy direction focused on enabling a new digital experience operating model through a unified omnichannel platform that supports end-to-end customer lifecycle management, accelerates digital adoption and enables long-term customer growth and engagement.
We developed a digital-first MVNO platform comprising customer onboarding, self-care, account management, and omnichannel support capabilities within a unified experience ecosystem.
We established a cross-functional squad comprising Arbycon and client teams, bringing together strategy, experience design, and engineering capabilities to define, validate, and deliver the digital MVNO platform incrementally.
Initial results from the platform's first MVNO deployment demonstrated measurable progress in digital adoption, acquisition efficiency, and self-service adoption.
Customer acquisitions completed through digital channels.
Lower acquisition cost compared to traditional sales channels.
Digital onboarding journeys completed successfully.
Customer interactions completed through self-care services.
Core digital capabilities delivered across acquisition, self-care, and support.
Improvement in customer care response across digital channels.
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