Shifaa case study

Featured Work

Shifaa

Healthcare digital front door for centralized access to services, information, and patient interactions across the public healthcare network.

HealthcareDigital Front DoorExperience DesignDigital Transformation

Context

A national public healthcare authority initiated a nationwide digital transformation program to establish a unified healthcare platform, enabling seamless access to healthcare services and connecting experiences across the public healthcare ecosystem.

Strategy

Our strategy team established the future-state vision for a patient-centric digital front door platform intended to improve accessibility, operational efficiency, and continuity of care across the national public healthcare network.

Solution

Phase One established the foundational digital healthcare experience layer by prioritizing high-volume citizen services, streamlining patient access journeys, and enabling integration across core public healthcare systems and entities.

Approach

We adopted a phased transformation approach that prioritized high-impact healthcare services, validated patient experience journeys, and enabled progressive integration across the national public healthcare ecosystem.

Impact

Within the first year, the DFD platform accelerated the shift of eligible patient service interactions from physical channels to digital platforms, delivering measurable improvements in digital adoption, operational efficiency, and healthcare service accessibility.

51%

Digital Adoption

Eligible patient service interactions shifted to digital channels.

85K

Digital Dispensing

Medication refill & dispensing requests completed online.

30%

Clinic Appointments

Reduced average appointment scheduling and processing time.

20%

Digital Utilization

Increased public utilization of digital healthcare services.

Shifaa platform screens

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